Fixes & Roadmap
Recommendations, sequenced from "this week" to "next year" — tickets are in Jira, this is the decision view
Fix now
Broken or regulator-critical — this weekRestore product list on grindex.lv
Reverted or lost in last agency deploy. B2B + patients hit empty menu.
Fix 404 on procurement page
Broken 7+ days. Blocks contract-manufacturing enquiries.
Remove robots.txt block on grindeks.nl
Only 12% of pages indexed by Google. Zero AI presence.
Deploy TGA AE link on 3 AU product pages
Regulatory exposure on Dimestil, Nexovit, Rekord.
Push current Viprosal B leaflet to grindeks.de
SmPC rev. 2024-05 not deployed. On site + DocMorris.
Quick wins
This month, high impact, small effortLink mildronats.com from grindex.com header + footer
Standalone product site invisible to Google today.
Publish EN product master list on grindex.com
Anija's ongoing project — LV list is the reference.
Add schema.org / product markup
Templated fix — enables AI-answer inclusion.
Batch-fix 6 broken pharmacy links
From partner catalogue export.
Add hreflang tags between grindex.com and country sites
Standard SEO hygiene — prevents duplicate-content dilution.
Foundation
Next quarter — set up the estate properlyConsolidate to one CMS + one agency for country sites
Today: 3 agencies, 2 CMS variants, orphan product sites. Slows every change.
Central product content database
One source of truth for pack images, leaflets, indications, regulator links.
Deploy analytics container on 4 sites
Currently no first-party data. All figures partner-estimated.
Give comms + marketing self-serve editing rights
Anija should not need to wait 7 days on the agency for a ZVA warning update.
Ambition
When the new comms lead landsAI-answer optimisation programme
FAQ pages, schema.org, llms.txt, structured product data — designed for ChatGPT/Perplexity/Gemini citation.
Self-serve country page template (WordPress kit)
New market goes live in 2 weeks instead of 3 months.
Group-level web operations dashboard
This tool — visibility on health, findability, and content — for the new comms lead.
What "done" looks like this quarter
All Fix-now items closed · robots.txt unblocked on grindeks.nl · mildronats.com linked and indexed · analytics live on all 4 dark markets · EN product master list published on grindex.com · comms + marketing can self-serve small edits in WordPress.